FForest
What is it: Oh that’s a tough one. We hesitate to put it in any of the buckets — glamping, nature retreat, lifestyle brand, eco camp, staycation — so we’ll go with this. Fforest is what happens when someone dreams something and makes it happen for all of us. Sorry, that’s not so helpful. Let’s jump to here:
What you need to know: Conceived by two London creatives, Sian Tucker and James Lynch, graduates of the Royal College and St Martins who had found a way to live the good life in Shoreditch and New Zealand, before taking some of that to Fforest. On 500 acres in Wales, they have created a magical place to pursue the simple life with their family of four boys and many, many others. Fforest takes form across specially designed places to stay — geodesic domes, hill and garden shacs, crog lofts, a stone farmhouse, and Kata Cabins. Each is furnished in that way that hand made can feel luxurious: with craft furniture, Welsh woolen blankets, and small touches like wildflowers in enamel jugs on arrival. What is in essence a thoughtfully designed situation makes the best of life, of our natural world, and the things right there in front of us (no, not washing up, your mobile phone, or screaming in-box). Rather they have built a spirit of slow, of play, of untethering,
While there: Book a pizza night in town at their tented restaurant in Cardigan or supper in the woods at Hydref (where you order ahead to reduce food waste, also note the repurposed 24 classroom doors), seek out ‘the bwythn’, a tiny pub that serves their own IPA, or if a sauna is more your style, head to the wooden cedar barrel. Getting out into the natural surroundings is encouraged, in fact, part of the religion here: walk the coastal path, find the National Trust beach Penbryn, or take a canoe along Teifi gorge. And if it all sounds very grown-up, that’s not true. Kids are very much welcome to run free — there’s even a family summer camp of sorts in the form of Gather 2021.
How to bring this into your life: All the wisdom for living the Fforest lifestyle at home is captured in Sian’s book: ”Fforest: Being, Doing, and Making in Nature.” Create a tiny bit of the magic, with star walks, wild swims, and den building.
Why it caught our attention now: In a year that has taught us the pleasure in the simple, in each other, and in nature (amongst many, many other hard-won lessons), Fforest has been ahead of us, speaking this language for a while. All the components of a good life – defined here as one lived slowly, locally and with meaning are woven into the ethos of this place: food is served to be collectively enjoyed, ingredients are sourced from the farm gardens, architecture from repurposed materials encourage a feeling of sanctuary. Think low environmental footprint, high human value. It’s all designed to linger: over sunsets and views, firepits and new friendships, in wildflower meadows and outdoor terraces. Life is lived in the details; how we spend time with each other and how we exist in place is not the stuff of life’s periphery but its core.
Favorite thing said about this place: “How to describe Fforest? Labelling it a campsite would be like calling El Bulli a café. Instead, picture a hip hybrid of Welsh farm and Japanese forest retreat, where you can get up close and personal with nature.”
In their own words: “The dream would be about celebrating how good ‘simple’ could look, feel and taste. The dream was to combine the life-enhancing feeling of living outdoors with the simplest of things all wrapped up in the luxury of a magical setting, underpinned by all the design and creative skills that Sian & I had learned over the years.” – James (@fforestchief)
One piece of advice we take from Fforest: As the cold sets in here, we’re taking Fforest’s advice to ‘Do Winter Well: Embrace winter with candles, fires, beautifully crafted food, long cozy lie-ins & woodland walks.” Add a thick blanket and cute PJs and we’re preparing to face this winter, maybe more alone than we like, but ready to get together when the weather turns again.
