Shop Small Special | Alice in Scandiland
When indie doors close at the most important time of the year (many shops make the bulk of their earnings in the run-up to the Holidays), our makers, shop owners, small-batch producers, and our communities struggle. In the weeks before Christmas, we’re focusing on independent stores that are anchor points in their neighborhoods, who support small themselves, and who make our worlds just that little bit better by existing.
In a moment when we can easily slip into the mass-produced at the expense of the environment, our makers, and ourselves — what do 80p black dresses really do for us and all those amazon deliveries we’re now relying on — we feel that shops that curate the handmade, that add to our high streets, and that give us places to go matter more than ever. If you can (we understand the competing pressures financially that many of us have this year), give independent stores in your community the gift of your support.
What is it: Scandinavian design comes to Cornwall courtesy of award-winning style blogger Alice Collyer.
Why you’ll love it: As with many independent stores, Alice in Scandiland started as a labor of love two years ago, when Alice decided to transform the inspiration for her blog and the vintage finds that she sold in her backyard She-Shed, into a bricks and mortar shop. Literally built out by Alice and her dad, Alice in Scandiland is very much an extension of her own home and life philosophy.
Why we think it matters: Hygge. Lagom. Fitka. Scandanavian concepts in living that have caught our attention, and which have themselves spun mini industries. But take away the quickly produced books and listicles that cash in on cool new words, pare all the trend styling back and they represent enduring healthy approaches to life. Alice got there before most of us, embracing the cult around all things Scandinavian (yes, we know they are better at everything than us now) when she started to makeover her own home by taking the things away she didn’t need and immediately felt the benefits of living with less.
Favoring a natural color palette and materials, integrating form with function, and bringing in light and nature where possible, Scandinavian design is all about creating a sense of stillness that is soothing in its calm. Its warm minimalism helps our environment too – items are made to last and owning less is foundational. If we’re fortunate to be able to work from home (and still not resent it), how we create our home environments will make even more of a difference to how we function. Alice may have been having adventures in Scandiland for a while, but they are adventures we can now share in worlds of our own making.
In conversation with 91 Magazine Alice says: “I love to champion independent makers, they are keeping amazing skills and crafts alive, putting their heart and soul into their creations. I firmly believe that it is these carefully considered pieces that add the meaningful finishing touches to a home and that’s not something you can buy for £3 in Primark. I am a strong advocate of buying less, but buying better.
It really doesn’t have to mean spending much more either, if you average it out over a year. It’s important that we all become more conscious consumers and support our local creatives. Add this with vintage, thrifted finds and it’s a total winner.”
In our gift guide: we recommend Sofia Lind’s white flower print, Laura Lane’s Cornish Textured Mug and for those thank you cards, Gemma Koomen’s note set.
How to bring this into your life: Want to recreate the pared-down look at home – think woven baskets, cozy textures, and handmade ceramics. Alice’s blog gives tons of tips. During usual times, Alice also acts as a small business mentor and hosts workshops including one on building as successful an Instagram platform as her own.
